Concerts, corporate events, product releases, speakers, conferences. That’s just the starting list. Aim for events that are reoccurring. If an agency wants you to film their new product release party, make a video great enough that they call you back for the next product release. Same goes for yearly events or conferences. Companies will promote their next event with a video from the previous year. Then you’re setting yourself up for a yearly gig.
Video entrepreneurs often find there is a lot of money to be made with how-to videos and video tutorials for a variety of blogs and web pages. While a how-to sounds pretty easy to create, just picking up your camera and shooting is not the best way to tackle it. Quite frequently, a how-to or … Continue reading How to Make How-To Videos & Tutorials in 3 Easy Steps
What It Is: Do people ask you your secret to perfect pie crust or how you made that wreath? "Everyone knows how to do something, or has a hobby they enjoy," says Kimberly Lawson, owner of OohLaLuxe.net, who has created fashion and beauty tutorial videos. "These can easily be turned into profits." Simply sign up for a free YouTube account. Then use a smartphone or digital camera to record yourself explaining and demonstrating how you work your magic. (If you're more tech-savvy or have a burgeoning teenage filmmaker in your house, you can use desktop software, such as Windows Movie Maker, to create a slicker video.) "Once you upload the video to YouTube, enroll in its partner program," Lawson says. YouTube will then place ads inside or near your video, and you will earn money from the ads themselves, video views and click-throughs. "The key is to put a unique spin on your video," says Lawson, especially if there are lots of others on the same subject.
It’s becoming increasingly important for businesses to have a presence on social media. If you have a knack for using social media platforms such as Facebook and Instagram, you could make a living helping businesses reach out, engage and promote their product through social media marketing. Social media managers or specialists also can earn money through training and consulting.